Hetina Nayankumar Shastri

2157-B

Giving the brand a new face that is advanced and contemporary in nature giving it an opportunity to re-establish itself within its projected target audience and pitch into the opportunity gap of creating ELITE version of the brand. Using the existence and the age factor of the brand the outreach can be communicated lot faster and through larger interventions (in terms of visual appeal). The trust that is inherent can be productively used to regain attention and help spread the Re-built intention of the store and its functioning.