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Studio focused on evaluating the site for building best probable product mix option and achieving maximum IRR and NPV through the project. Process of finalising the best product mix option included the exhaustive site study, market demand and supply analysis along the prevailing housing typologies and average incomes of the people of the ward. Based on site capabilities and its strength, most probable product options being worked out and one is finalized with the maximum profit margins criteria. the proposed product options designed looking at its competitiveness in the market along with people's affordability factor into consideration.