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WHAT : A flagship store for Cadbury to position itself as a premium chocolate brand in competition with other international premium chocolate brands
WHY : Cadbury, the most popular chocolate brand found in every household of India, has come up with a premium range comparable to other premium chocolate brands in the world. Hence a flagship store that promotes its premium collections has been proposed.
WHERE :The proposed flagship store is imagined in a mall in Mumbai adjacent to other premium brands
HOW : A flagship store with a premium cafe lounge where:1. Installation Art is used to convey the goodness and richness of Cadbury premium chocolates 2.Product display is focused on the premium collections 3.Wine and chocolate pairing is promoted 4.Accents are added to the original Purple and Golden palette to achieve a premium feel 5.Ceilings have been used as a medium to show different textures and mediums of chocolate
