Juhi Modi

IR3002

What - An experience store for Fender showcasing its full range of products and services.
Why - An experience store will allow Fender to foster loyalty by effectively commuicating its brand identity
How - A store with various interactive activities that draw music enthusiasts, professionals and amateurs into the store and offer an immersive experience such that -1. The boldness of spatial characteristic gets associated with the brand identity2. The low lit spaces create a contrast with the bustling exterior3. The acoustically well designed spaces communicate brand's preference for good sound quality.