Shivangi Hareshkumar Panchal

IR3002

Method: People against dirty

What? An experienced store for enhancing brand awareness for an FMCG brand.Why?Through this store, the brand intends to create a love mark! It intends to transform the traditional retail environment of an FMCG brand into an informative and experiential environment leading to intensified customer and brand relationship.Where?The proposed store is envisaged to be housed at the street level of the structure located at the busy pedestrian-friendly street of New york preferable at the cusp of the business district and residential area.How?An experienced store that creates mystery through sensuality which leads customer and brand relation to intimacy.


Report Content

About the brand and extraction of words after brand study

Curated journey to WOW after studying target audiences

Approach to Site and its Analysis

Attention towards Programme, Functions and Circulation

Integration of bubble as a concept into a space

Attitude towards the Light Quality

Proposed Ground Floor Plan

Proposed Basement Floor Plan

Final Panel