Silvi Panchal

IR3002

NORBLACK NORWHITE - Flagship Store

WHAT: A retail store for NOR BLACK NOR WHITE, an International emerging designer street-wear brand.WHY: As this brand has a distinct personality with significance gained through an online portal, its retail presence will help in physically connecting with the aspired target audience.WHERE: In a mall in Delhi adjacent to other premium brands.


Report Content

A retail store that showcases the brand’s unique story and philosophy and, • Reflects its vibrant collections that combine the duality of classic Indian handicrafts with modern silhouettes

Render an image of brand being non-minimalistic and non-gender binding • Environmental Graphics of abstract pattern of each collection as well as their digital collage art work

Visual Merchandising of Mannequin Display to recreate the collection photoshoots as an experience • Digital Screen in alteration zone to enrich the customization experience

An overall colour palette of greys to highlight the vibrancy of the products