Shah Jinal Manishbhai

IR3002

What: An exclusive destination for selection of wedding focused rental apparels  
Why: Rental apparel is an emerging segment in India. It yet needs to be popularized as a viable option. Hence an exclusive destination for selection of rental apparels for special occasions like weddings etc. that are endorsed by brides-to-be, would help in breaking the taboo associated with rental apparels.  Where: The City Palace in Jaipur is a popular tourist landmark with retail and restaurants surrounding it. A part of this structure has been selected for this brand as it would help to convert the apparel selection activity into a pre-wedding destination event in the era of picture-perfect destination weddings.  How: As this brand will be seen as an amalgamation of retail and service segments, the place has been designed to enable high-quality services to its clients such that it: • allows the families to enjoy the selection process in a picture-perfect setup • brings the brand's focus on hygiene and customization in the forefront  • makes them feel special and pampered through an array of complementary services • deals with the harsh climate of JaipurMore research information can be found at :https://issuu.com/jinalshah175/docs/booklet_spreads