Vaidehi Milind Ghatwai

IR3002

What: A retail store for this fast-growing Indian celebrity apparel brand  Why: To position itself as an affordable and fashionable daily wear brand and place itself in direct competition with brands such as H&M and Zara 
Where: H&M, Phoenix Mall, Lower ParelIn a mall in Mumbai adjacent to other competing brands 
 How: A retail store that reflects the overall vibe of the brand being casual and chic and consists of: • collection wise display of apparels and accessories • digital mirrors in every section that help in enhancing the styling • environmental graphics as a reminder of the brand's association with Sonam and Rhea Kapoor • mannequins to enhance the image of the brand being casual and chic • the ramp as a symbolic element to associate the brand with high fashion • an overall color palette of pastels and greys to highlight and emphasize product display