Panchal Jahanvi Ashwinkumar

IR2013

The studio focuses on planning, organizing and design detail. The project was to design an office space bearing in mind the brand identity and values for corporate entity. The focus was also on detailing of the same space by learning about materials, methods of construction, design detail and services involved. The core aim of the studio is to execute the process of translating concepts to construction. Initially casestudy was done to understand the characteristics of the company .Royal Enfield being the brand here, the office was designed taking Ruggedness and powerful as the values in the space. These traits are represented graphically and are then incorporated in the space. The element guides one through the entire space and responds to the company’s character.