Shivam Choudhary

IR3002

Nerolac is a well-known paint brand in India. Currently, it is in second position, one behind Asian Paints in the decorative paints segment. The proposed design for the experience center will allow Nerolac to position itself as the most sustainable brand, a claim that only Nerolac can make! Since the paint buying process by homeowners is heavily influenced by designers and painters in India, this experience center is designed to inspire and aid the designers through a variety of tools offered in this space. A digital experience based wow element has also been proposed to help this center create a buzz in the city.