Dhruvi Gandhi

IR3002

Flagship store for TURMS

Turms is an online based apparel brand which uses nanotechnology to make their apparels stain resistant, odor resistant, anti bacterial.  Since the brand has a futuristic approach, it was important to translate that in the design. As a result of which there are certain installations that give a hint about what nanotechnology actually is and elaborate on apparels being stain resistant, odor resistant.


Report Content

Brand study

Site selection and target audience

Brand touchpoint dissection

Plan and Storefront

Zoning and display details

Sections

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