Mashumi Dave


The Criterion Experience

The Criterion Experience capitalises on Criterion's mission to appreciate cinema as an art form and to encourage repeated watching. The dichotomous approach to the programme wherein the target audience is divided into the 'Initiated' and the 'Uninitiated', involves activities that ensure awareness about the brand by highlighting its role in the layered curation of a film and encouraging repeated visits by hosting Community-building and Appreciation activities that allow cinephiles to socialise, contribute and increase the brand's reach. 

Report Content

The Criterion Collection

Brand Research

Programmatic Strategy

Design strategy

Ground Floor and Mezannine Plan - Sale points

Experience Path

View upon Entry

Restoration Spotlight

Apu Trilogy