Margi Neev Chapani

BD2004

The project reflects on translating form by manipulating, with its function. The product is a display shelf at the site (Planet health) which showcases the object in a unique way. It's Influenced by Lovegrove's organic design, the product form was inspired by a shrub which connects and attracts the user within respective products. The Merchandising pedestal is carved from polycarbonate, stainless steel with a chrome finish. When looked at from a distance it makes the placed objects floating in the air with a majestic look also give a sense of openness.