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The Store is designed for young, individualistic people who want to experience their shopping experience from scratch. Instead of the constant search for the right part, the customer can put together his T-shirt individually according to his ideas. The principle is very simple: order and take away. Like in a fast food shop, the t-shirts are produced from the order to collection. All this happens like on a treadmill, where the customer follows the movement of his t-shirt and is allowed to watch everything. At the entrance, the eye-catching stairs naturally wash the customer upstairs. There the theme of the movement is taken up again. As if on a cable, finished t-shirts pass over, in front of and past the customer. He just has to watch which one he would like and take it off the shelf as he drives past. If the pick-up has to be even faster, the customer can also take a t-shirt with him at the kiosk. The latter sells printed T-shirts to take away with you during the day. After the shop closes, you can even pre-order individual t-shirts on the display.