Panchal Pooja Jayesh

IR3598

P.I.C MoodTunnel

Competing against online shops is a challenge labels have to deal with. The key- point of the label is that you can design over 50 outfits with only 8 pieces. We have created a customer experience to remember by supporting and extend- ing their values. We separated the looks into four different styles: business, sexy, cool and cute and built an own section for each mood. The materials we chose for the different tunnel create the atmosphere according to each style and combined them with elements that are shown in every tunnel and in the rest of the shop. Our clever scanning system provides shopping your shopping experience with comfort, excitement and simplicity. Furthermore, you stay on track of what outfits you liked, what pieces you need to create the look and what you want to try on in which size without carrying nothing but a phone sized scanner with you.


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