Siddharth Gupta

UM4002-2

Revenue management is a tool with the objective of increasing revenues by manipulating the prices at which fixed products are made available for sale.  In Ahmedabad city bus transport services there are two types of costs involved, that is the fixed cost and second is the variable-cost that is operating costs. On the other hand for revenue streams, there are two channels, the farebox and non-farebox. In methodology first is the data collection followed by quantitative and qualitative analysis of data to formulate a strategy. Third, the SWOC analysis, business model, comparative and quantitative analysis and finally assessing financial feasibility with recommendations.