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Abhijit Ashish Sharma

5726

Public Transport in Ahmedabad: Focus on AMTS

The project was about understanding the public transport in Ahmadabad with a focus on AMTS.The main aim of the project was to improve the condition of the AMTS as it is making heavy losses annually.To make AMTS sustainable following methodologies were adopted1. Route Rationalisation2. Fare Revision3. Branding Marketing Communication Strategy for AMTS


Report Content

The overall Status of PT in Ahmedabad

The overall Methodology Adopted for the Project

Importance of Branding-Marketing-Communication

Successful Case Study of Branding-Marketing-Communication.

AMTS New Branding-Marketing-Communication Strategy.

Need for Public Information System

Self Explanatory

Output

Index for Map

Self Explanatory