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Over the last few decades, the city of Mumbai has evolved from an industrial hub to a service sector-driven destination, Mumbai has witnessed rapid development and seen expansion of its limits with all the industries slowly and gradually moving to the adjoining areas of Greater Mumbai. Amidst the transforming real estate sector in MMR, developers are moving north and east to cater to the rising demand and thus peripheral suburbs are emerging as the most prominent destinations where affordability is high and the dream of owning a house can easily be turned into a reality. With the market still evolving, maximum demand in the past for these peripherals was primarily the spill-over demand from the suburbs. The study focuses on development of financially feasible real estate project in Vasai-Virar, Mumbai. The process ahead involves micro-market analysis and macro-market analysis to understand the market dynamics with respect to real estate trends. Followed by the land potential analysis to select a suitable site with maximum potential to develop a real estate project. The study also involves different iterations and options to finalize a plan which will give highest financial returns to the developer