Manav Budhani

IR3002

BoAt lifestyle: 'The House of Impulse'

The project is an 8,500 sqft flagship experiential center located in Lower Parel, Mumbai for the brand boAt that deals with fashionable audio-concentrated electronics. The store design aims at providing a party-nest for the wild, crazy and energetic boAtheads(people who own boAt products). The idea of the design is to bring energy, dynamism, youth-centric-community spaces, and bold elements that align with the brand's personality and spirit. The store will allow the ever-expanding boathead family to explore, interact, celebrate and enjoy inside an old warehouse-like structure that can easily accomodate a larger audience.

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Storefront and location strategy

Brand Research Poster

Design Strategy- Exploded axonometric

Ground floor plan

Sectional Perspectives and Material Pallete

Rendered view-First Impression

Rendered view- Brand special features

Rendered view- AR/VR unboxing experience

Product Display+VM

Activity spaces: Rendered views