Ananda Krishnan

IR3002

SUGANDHCO : EXPERIENCE CENTRE

Finding or choosing one's favourite scent is often times a dilemmatic process. This retail experience centre project is a result of an intense study on a 180year old scent brand from lucknow, 'Sugandhco.
 'Attars' are the main products the brand provides. The project aims at repositioning of the brand and bringing the niche market product to a wider audience. The project provides an experience for customers to percieve 'scent' through different senses. Through which the brand ideology of mesmerizing its audience is achieved.  A customer leaving the experience centre will be thorough and confident in scents and as_well_as the brand.


Report Content

Sugandhco - experience centre

BRAND AUDIT - The soul of the brand is studied and this guided the design through out the design journey.

.Layout.

Sections of the important spaces in the design.

JOURNEY

Capturing activity

VISUAL MERCHANDISING - The strategies followed in order to provide an experience in the display of products.

Sense of entry

View : Customisation area on the left.