Faculty: Jay Thakkar

Reimagining the Vernacular

Vernacular in the broader context can be stated as ‘for the people, by the people.’ As per the oxford dictionary, vernacular is defined as “of an artistic form or feature: native or peculiar to a particular country or locality; esp. (of architecture or interiors) consisting of or concerned with domestic and functional rather than monumental buildings.” The studio will be an attempt to understand the vernacular furniture / objects of Gujarat/Rajasthan and understand the shift in the way these types of culturally rooted furniture and the associated lives are perceived within the urban context. And develop a new perception and imaginary contextualization which will lead to an immersive experiential exhibition that will try to challenge the traditional notion of the field of craft as well as its public display. This studio is located at the intersection of Exhibition Design, Vernacular Furniture and Imagining the paradigm shift.