Redevelopment on Private Mill Land in Chennai

Nithya Ravindra

UH4001

To analyze and propose an optimal development for a closed private mill land along with financial viability while considering the underlying site context, applicable legal norms, existing macro and micro real estate market scenario and stakeholders’ requirements. To develop an implementable project cycle (phase wise) through iterative process of scenario building and estimate financial resources required for each phase. To develop a comprehensive and financially viable project proposal, including resource generation strategy through variation in product development and sale cycle (Considering Business before Tax).

Report Content

About the Studio

Overview of the city and real estate macro market analysis.

Land Potential Analysis through Delphi Technique for site selection, followed by detailed profile study of the selected site.

Legal aspects to be followed related to the selected site. Micro market analysis including a detailed case study.

Inferences from the micro market study as well as from stakeholder surveys and interviews.

Development of the project brief through an iterative process from the micro market analysis, stakeholders survey and adhering to the legal regulations.

Formulation of a business model of assumptions related to cashflow, iterations for project phasing and financial viability analysis.

Detailed activity schedule and project phasing for the finalized project brief. Analyzing the net and cumulative cash flow for the project cycle, and details regarding the initial borrowings from short term investors.

Detailed business model for the proposed Joint Venture between the developer and the land owner. Identifying a range of potential risks and conducting Sensitivity Analysis for those risks to determine the impact on the project proposal.

Development of a conceptual layout for the site, considering the applicable building regulations and bye-laws. Summarizing the project proposal and highlighting its USP and marketing strategies for the project development.