Stuti Gandhi

IR3002

The Studio was about Brand Building through Spatial Design which focused on a thorough brand analysis which was used as transitional research to take multiple design decisions. The chosen brand is Amazon Alexa which promotes smart homes. The designs ultimate benefit of this design and having an offline retail store is the ability to make the consumer experience Alexa Smart Homes exactly the way they would in their own homes. The brands aim is to create an emotional bond between the users and Alexa, by humanizing the technology.