Aayushi Bhatt


Experience Center for UBISOFT

UBISOFT  is a french video game company. Being Among the world's top 3 gaming companies it faces competition from Activision and Nintendo. Despite being famous amongst all the target groups, the brand still faces certain issues of loyalty, appreciation for the product, and more dropout rates in the casual gamers. I have proposed an Experience Center in Banglore. The high graphic quality, storytelling, detailing, and interactive games made by this brand set it apart from the rest of its competitors. This understanding has played a major role in my design. Also, I have taken into consideration the different types of target audiences this space will cater to. Through multipurpose spaces and a flexible program, this store will attract a wider target audience and make them prefer this gaming brand.

Report Content

Product Study

Product range and target audience

Location strategy

Layouts and design strategy