Drashti Patel

IR3002

My brand is Bata, a brand that we all are familiar with. But Bata is now coming up with an exclusive fashion forward range for women and so I have proposed a flagship store at phoenix mall in Mumbai. So re-positioning it as a fashionable brand in place of its old utilitarian image was what guided my design. Density of product display and developing a visual language that is a reminder of well-known Bata yet does justice to new range was important for me.