Rakshita Mohnot

IR3002

A retail pop-up store is designed as a collaborative joint venture of Nike and NBA- National Basketball Association. The proceedings from the sale of an exclusive range of Nike products sold in the store would go towards the cause that aims to support the sport- basketball, in schools. In turn, it would help NBA become a familiar name in the Indian market while capitalizing on the familiarity of Nike. Attracting footfall with highly interactive spaces was the criteria for developing a form while creating a contrasting serene interior environment guided the design decisions.