Samriddhi Arora


By Walid

By Walid is the Designer label of Walid Damirji who creates modern silhouettes for men and women using antique textiles that are entirely sustainable. The Brand is based out of London, valued by customers in Paris and hence opening a flagship store in Milan would place it well in the fashion hubs of the world. Adopting the Japanese art of Boro and sewing together textiles from all around the world is what made the brand's patchwork its USP, Hence translating his philosophy into spaces where textiles used are highlighted along with the garments.

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Patterns incorporated on the facade using boro stitch to give a character to the store.

Product range and Collections- Stories

Brand image as an inference of the brand research and goals intended to be met in the project

Design / Visual Merchandise Strategies

Store experience and Design / Visual Merchandise Strategies

Plans And Section

Views of the Collections on the first floor

Views of the display sections on the ground floor

View of elaborate Trial booth reserved for high end client fittings.