Adarsh Roshni Ajitbhai


Laura Pitharas

Laura Pitharas is a suits wear brand for women. Laura Studied Menswear tailoring at London college of fashion. she was in search for the perfect womenswear suit for years. Laura is inspired by bringing femininity to originally perceived menswear silhouettes. Laura often refers to her brand as menswear for womenswear, her aim is to make women feel good through Understated Elegance. This is the first flagship store for Laura Pitharas, the store lets people know about the brand and provides therapeutic retail experience to the customers.

Report Content

Design Concept and VM Strategies

Brand Research

Brand Poster, Success matrix and the Design Program

Site Selection and Store Front


Section A & Section B

Section C

Views showing the Skirt and Shirts Display

Views showing the Jackets and Dresses Display

Views showing the Bridal Section downstairs