Mistry Abhishek Jayeshbhai


NOTHING- Flagship Store

NOTHING is a consumer electronics manufacturer based in London, England. It was founded by Carl Pei (former co-founder of OnePlus). The focus of the brand is to remove barriers between people and technology, and create a tech which feels like nothing. This is the first flagship store of NOTHING in India made with the intent to portray Nothing as an high-tech brand. The store primarily makes the users experience the Glyph interface which is the USP of the brand and provide a holistic shopping experience.         Click to know more

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Exploded Axonometric View

Brand Study

Brand Study

Research Poster and Success Matrix

Site Selection

Design Strategy

Floor Plans

Entry Experience Views

Central Area Views

Retail Area Views