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Ziddi was born out of the obstinacy to express the beauty of imperfection. Ziddi's accessories are made by weaving antique silver pieces collected from small villages in India with a thread art form i.e. Patwa which is practiced by many communities in Rajasthan.
Ziddi's is trying to bring back the age old accessories like parandis and bajubandhs in a modern contemporary way. Its accessories are quirky, colorful, fun, vibrant yet Indian.
This is an attempt to design a flagship store for Ziddi in an ancient haveli, the Moon house Haveli in the blue city of Jodhpur.