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Krishi Ojaskumar Jhaveri


Ras Ziddi - Accessory flagship store design

Ziddi was born out of the obstinacy to express the beauty of imperfection. Ziddi's accessories are made by weaving antique silver pieces collected from small villages in India with a thread art form i.e. Patwa which is practiced by many communities in Rajasthan.
Ziddi's is trying to bring back the age old accessories like parandis and bajubandhs in a modern contemporary way. Its accessories are quirky, colorful, fun, vibrant yet Indian.
This is an attempt to design a flagship store for Ziddi in an ancient haveli, the Moon house Haveli in the blue city of Jodhpur.

Report Content

Brand Research

Competition Analysis and Site Selection

Research poster and Success Matrix


Orthographic drawings

First Impression of the store

Parandi display

Scarves display

Necklaces display

Collaborative display