Ananya Bhardwaj



Redbull is an energy drink brand spread across the globe and is closely associated with extreme sports and athletes. The brand was created by Dietrich Mateschitz in 1987 with a drink from Thailand. With a powerful tagline, "Redbull Gives You Wings," the brand has supported sports, people and ideas.
Redbull OASIS is a moving pop-up experience created to give people an interactive space to get energised and experience Redbull through extreme sports activities.

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Brand Research

Brand Positioning and Research Poster

Concept development

Design decisions

Front view

F1 Experience

Hangout Spaces

Entrance of the pop-up

Visual Merchandise display

Isometric view