Kshanika Patel

IR2008

Persona is an imitation jewellery brand that was developed around the concept of embracing your true self. It is common for every individual, in today’s society, to develop a sense of personal style which may or may not correspond with the society’s conventional choice of aesthetic. With the line of gender distinction slowly blurring in today’s day and age, the brand’s primary object is to neglect such disparity and encourage gender neutrality in every item it creates. Persona- the name in itself gives a sense of encouragement to embrace one’s own unique self in the public eye. 
The Gender neutral and the playful nature of the brand and its products was reflected in the colour and material palette of the retail store. The design of the store was to make sure the playful elements don't take away one’s attention from the actual product on display. Hence, the display systems were designed aiming to create an unobstructed and unnoticeable panel that renders all the attention to the product displayed rather than the system as a whole. The quirky nature of the brand is highlighted through textures and colours mainly on the ceiling keeping most of the vertical plane of vision neutral. The contemporary elements reflect the brand concept and add to the overall experience of the store.