Aeshna Jignesh Khandwala

IR2008

The Three Elements is an Ayurved Cosmetic Store on one of the busiest roads of Ahmedabad. The branding and zoning focuses on 3 bio  centres - Kapha, Pitta and Vatta. The store is targeted towards younger crowd hence, offering a space with Artificial Intelligence, Virtual Reality and Customization along with the traditional and Indian aspect of the concept through the interiors. The store and brand envision to break the stereotype of ayurved being an outdated concept, instead it promotes it via layout, color scheme, display elements, facade and packaging making the experience youth concentric and fresh yet authentic in nature.