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Brown Living is a store that wants to make environmentally-sustainable products easily accessible to the consumer of today. The project proposes an offline store in Phoenix mall, Mumbai. It wants to create an awareness about conscious consumption and environment-positive products. The store has an earthen, grounded essence, which brings out the nature of all its products. The store has broadly been divided into 6 segments- F & B, Care, Travel, Lifestyle, Home Decor and Apparel.