Nikita Nath

IR3002

No Nasties, currently an online-based fashion brand is gaining popularity and trying to expand their reach. This project proposes an offline store for the brand, which will be a stand-alone flagship store in Bangalore. The brand’s USP is that they use only organic cotton in their apparel, and create planet positive clothing, by offsetting their carbon footprint through various initiatives such as tree planting, investing in solar power etc. The store aims to create a sustainable fashion community, while also instilling reassurance in the customers about their initiatives and the touch and feel of the products. The aim is to create a minimal, contemporary store environment which would appeal to the target audience. This atmosphere will contrast the rusty, earthiness of the apparel, while being elegant and bold like the personality of the brand.