Nimisha Bohra

IR3596

Customer behavior study

When it comes to purchasing a product, customers generally respond to more than just the physical product. The atmosphere of the store is a key factor in influencing customer behavior and a critical determinant in the establishment of a store image and brand image. Although there are numerous pre-existing factors that can influence customer behavior; from the perspective of a retail space designer, customers’ responses to the space can contribute to increased product interaction, which can lead to increased sales. This document focuses on understanding the impact of spatial organization strategies on customer behavior.


Report Content

Research Methodology | Aspects of Spatial organization | Case Study Selection

Emporio Armani - Zoning | Customer Mapping | Observations, Inferences & Learnings

Michael Kors - Zoning | Customer Mapping | Observations, Inferences & Learnings

Ted Baker London - Zoning | Customer Mapping | Observations, Inferences & Learnings

Guess - Zoning | Customer Mapping | Observations, Inferences & Learnings

Bath & Body Works - Zoning | Customer Mapping | Observations, Inferences & Learnings

Superdry - Zoning | Customer Mapping | Observations, Inferences & Learnings

Nicobar - Zoning | Customer Mapping | Observations, Inferences & Learnings

Muji - Zoning | Customer Mapping | Observations, Inferences & Learnings

Conclusion