Gajjala Hamsa Sruthi

BD2010

THE SHELVING UNIT IS A PRODUCT DISPLAY FOR SCARVES, STOLES AND DUPATTAS. THE IDEA IS TO CREATE A SHELVING SOLUTION WHERE TREASURED GARVI GURJARI PRODUCTS ARE SHOWCASED AND CELEBRATED. THIS IS ACHIEVED BY SEEKING INSPIRATION FROM THE PRODUCT ITSELF. THE FORM IS LINEAR AND SLEEK SIMILAR TO THE CLOTH/PRODUCT. SIMULTANEOUSLY THE STRUCTURE IS IN CONTRAST TO THE FLOWY FABRIC. THE DESIGN IS AN AMALGAMATION OF BOTH THESE CHARACTERS. THE SUGGESTED INCLINATION GIVES A BETTER VIEW OF THE SHELF AND PRODUCTS DISPLAYED. THE BACK PART OF THE INCLINATION ACTS AS A STORAGE VOLUME OF THE FABRIC. THE SHELF ALSO HAS AN INFORMATION PANEL HUNG ON THE TOP TO EDUCATE THE PROCESS AND VALUE OF THE PRODUCT. THE ENTIRE SHELF IS EASY TO TRANSPORT AND ASSEMBLE WITH ITS FLAT PACKING SYSTEM. MOREOVER, IT CAN BE USED IN A QUICK POP UP STALLS AT MELAS AND MALLS.