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The development of this greenfield project is based on site context, applicable legal norms and analysis of macro - market and micro - market. The site has been selected by determining its land potential through Delphi Method. The process of project development has been refined through iterative processes to arrive at the most feasible and viable option for the site. In addition to developing a feasible project, a business model has been determined and is followed by carrying out a sensitivity analysis of the project.