Shyambhavi Shukla

IR3596

UI6917

Retail spaces, though owned by retailers, are the spaces where customers and employees contribute to its success. The competitive environment in which these businesses perform add to the challenges. Return of investment thus becomes a crucial factor when retail spaces are rolled out.


Report Content

Abstract

Project proposal

What is customer behavior

Understanding customer behavior and scope of research

Factors affecting customer behavior

Spatial layout strategies

Case studies - Westside Ahmedabad

Case studies - Westside Mumbai

Observations and inferences

Learning outcomes and correlation to literature review