Vrinda Khandelwal

BD2016

FD- The House of Palette

Applied Typography is a studio focusing on fonts which plays a very important role in product design as it shows the essence of the product. In this studio, we learned how to select an appropriate font for a product and how a font can be so powerful and impactful in any product. The project is to make an installation for the given context (FD) in such a way that the chosen font for the installation gives the essence of the context. This studio helped us to understand the crucial relationship between  typography and product.

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Specimen Study (Flecha)

Signage Design- Research and point out the issues in the existing design.

Selection process for the signage to be the best in terms of visibility.

Initial concepts, paper models, and prototype and material plates.

Technical drawing, Exploded Drawing and renderings.

Mahindra Re-Branding process.

Deciding the place to install the project.

Exploration of fonts and the structure for the installation to support.

The process behind the making of FD Material Palette with technical and exploded drawing.

FD Material Palette Renderings and Final prototype 1:3