Srishti Bisht

BD2016

Typography significantly influences user experience by optimizing legibility and emotive expression through letterform design, thereby influencing product perception. This studio initiated by crafting a specimen to master small point size type setting, proceeded to reimagine wayfinding signage for spatial comprehension using larger point sizes and diverse materials. Additionally, exploration extended to type's impact on branding through logotype redesign. Culminating in a final assignment, the studio delved into experimental type applications, culminating in an installation encapsulating CEPT University's essence.

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