Yashvee Sharad Sheth

IR3002

The Pigment Edit- Flagship Store

The Pigment Edit is a contemporary women denim street wear brand. It was founded by Deepa Thomas and is based in Bangalore. The brand focuses on minimal shapes, play of textures, intrinsic detailing and premium fabrications, working with 100% cotton indigo denim. The brand’s inspiration was seeing denim in a more feminine and versatile space.  Being an online first brand, this is the first physical store for the brand which is based in Mumbai, the fashion capital of the nation. The store design aims to highlight the unique qualities of the products.

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Report Content

Brand Research • Product Study

Success Matrix • Site Brief • Target Audience • Store Typology • Program

Design Concept • Material Palette

Layout

Visual Merchandising

Store Front Strategy

Isometric View

Interior Views

Interior Views

Interior Views