Amin Aashman Tapan

BD3596

India has emerged as one of the most significant markets for digital news media in the world. With a population of over 1.3 billion people and a rapidly growing internet user base, India presents a tremendous opportunity for digital news publishers to reach a large audience. India is the world's second-largest market for digital news media, with a growing number of consumers turning to digital platforms for news and information. This research focuses on the demographic of 18 to 25 year olds, understanding their digital news media consumption patterns through digital ethnographic methods.