Paridhi Khandelwal

UM4050

PUM21244

The research-based project focuses on understanding how organizational identities of public sector organizations and academic institutions are shaped on social media platforms like Twitter, Instagram or LinkedIn. It explores the parameters that can help organizations establish and maintain a consistent identity on social media platforms.  It seeks to provide insights and best practices, using a qualitative approach, for organizations to create a cohesive and recognizable identity on social media, ultimately helping to enhance their online presence and engagement with target audiences.


Report Content

The project aims to understand how social media identities of organisations are shaped. Social Media posts of two organisations are analysed using a qualitative approach, to understand how the organisations maintain a strong identity to establish their brand identity.

List of Parameters to shortlist the organisations is mentioned. One academic and one public sector organisation is shortlisted to further conduct analysis. The general list of parameters to manually analyse individual posts is taken from the book by Alina Wheeler

Understanding the identity of Mumbai Police, from their official website

Understanding the identity of Mumbai Police, from their official website

Inferences from analysis of social media posts of Mumbai Police

Understanding the identity of Harvard Business Review, from their official website

Inferences from analysis of social media posts of Harvard Business Review

Conclusions

Conclusions

Recommendations