Greeshma S

UM4050

This research project examines how the textual and visual parameters of social media posts shape an organization's identity on social media platforms. The study focuses on two organizations, NIFT Gandhinagar and Ministry of Tourism, Incredible India, to understand how their social media posts align with their offline identity, goals, vision, and mission. By analyzing the evolution of digital identities for these organizations, the research aims to provide valuable insights into the factors that shape an organization's identity on social media. The ultimate goal is to provide recommendations on how organizations can effectively shape their online identity to connect with stakeholders and achieve their goals. The research will also contribute to the understanding of the unique characteristics of organizations that need to be emphasized while posting on social media. The project plans to expand to other social media platforms in the future, provided adequate resources and funding.