Urban planning is evolving as a tool for harnessing talent, technology and investments into cities. Cities from Global South have recently started exploring potential ways in which their competitiveness can be enhanced through adoption of place-specific economic strategies. These help in unlocking the collective interest of various stakeholders and the citizens in partnering with the city authorities. Kozhikkode being a hub of various cultural, literary and educational institutions, the city is exploring ways to mainstream these disconnected subsystems and practices into the day to day urban life through local policies and plans. It is also a hub of unique cuisine practices. Kozhikode is also a gateway to Wayanad which is a Hill district with a large share of tribal population adding to the cultural diversity of the region.