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For the mapayah brick and mortar experience, I focus on the original founding idea. Bringing Yahir´s drawings to life by materialising the drawn line in the room. In addition, my concept is based on basic elements of mapayah. Their bold colours and rounded edges. Even more essential to the company, is the adventure they want to bring back to childhood. Hence a certain amount of interest must be awakened in the little customers. THerfore a a funand vivid design is needed.
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