Yashasvi Patel

IR3002

Anti Social Social Club (ASSC) is a streetwear brand known for its distinctive, minimalist designs, limited-edition releases and has gained prominence for its bold graphics, exclusivity, and strong cultural impact within the fashion industry. Its significant presence on social media and collaborations with notable figures further amplify its influence and appeal in the global streetwear scene. Hence, catering to an audience that values exclusivity, personal expression, and cultural relevance in their fashion choices. Spatial design of the store is inspired from the brand's image of breaking away from norms and hence, a brutalist with a contrasting theme is adapted.