Utsav Bhavesh Zala

IR3002

The design for CMF by Nothing aims to captivate Gen Z, blending high design standards, customization, and accessibility to craft a distinct brand identity. The project focuses on minimalist spatial design, with neutral tones and vibrant accents reflecting CMF's sleek, customizable products. Emphasizing the core philosophy of innovation and symbolism of color, the goal is to create a cohesive aesthetic consistent with Nothing's design ethos. By fostering an immersive, community-centric experience, the project seeks to build brand recognition and trust, positioning CMF as trendy, tech-savvy.