Shruja K Patel

IR3002

RASA JAIPUR

The aim is to create a contemporary space with hints of Jaipur's elements which symbolizes the fusion nature of the brand and hence to achieve this parallels must be drawn between the character of the space and character of Rasa's products. This will result in an amalgamation of of modern and traditional aesthetics. Subtle hints and details tying Rasa with Jaipur will create the desired ambience and will define the spatial quality of the space while also maintaining the premiumness of the store in this context.


Report Content

Introduction to the brand & its products and decoding the brand positioning

Decoding the brand touchpoints to understand target customers & laying out a success matrix

Concept development to create brand specific VM & EG strategies

Layout iterations & design decisions

Plans & sections

Rendered views